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6 Key App Development Trends to Watch in 2024

6 Key App Development Trends to Watch in 2024

Get ahead in app development. We break down 2024 trends, from AI’s role to cybersecurity and the rise of cross-platform development.

Helen Heidel

Content Strategist

January 25, 2024
Table of content

The global app industry is worth $200 billion. App downloads reached 257 billion in 2023. These numbers prove a point: the app market is booming. 

Modern apps are sophisticated, secure, and user-centric. To make it, you need to stay ahead of the curve. 

In this article, we explore some exciting trends shaping the future of app development, from AI and ML to the rise of cross-platform development. 

1. AI and Machine Learning Give Apps A Boost

80% of companies consider AI a top priority in their business strategy. Here’s how we can expect AI and ML to impact the app industry in 2024: 

AI Personalizes User Experiences

Apps of the future will be hyper-personalized thanks to AI algorithms. By learning from vast amounts of user data, AI can identify patterns unique to each user. 

Take Spotify’s "Discover Weekly" feature. It uses AI to analyze your listening habits and suggests music tailored to your tastes. The results sing for themselves. 50% of Spotify’s top 20 most followed playlists are personalized.

ML Models Enrich Predictive Capabilities

ML models are revolutionizing how apps predict user behavior and preferences, learning from historical data to anticipate future needs. The Amazon Shopping app nails it, and the payoff is huge. Recommended products make up 35% of Amazon’s revenue.

Apps Will Sound Human

AI-driven voice recognition will make app interactions more natural and human-like. Google Maps is a prime example. With each rollout, its AI-driven voice recognition system seems more human, solidifying its spot as the most popular navigation app.

2. Enhanced Mobile App Security 

Cybersecurity can no longer be an afterthought. Today’s apps must be built with robust security measures from the ground up.

Stricter Data Privacy Regulations

The 2018 Global Data Protection Regulation (GDPR) rollout upped the ante for data privacy. In 2024, user security is front and center with several new privacy laws going into effect. These include the Digital Bill of Rights in Florida and the Data Privacy and Security Act in Texas

Embracing Privacy-by-Design

More developers are adopting a privacy-by-design approach, embedding privacy and security features directly into the app's design. Examples include classifying data so its privacy attributes are obvious, or allowing users to download and delete old data.

The “Never Trust, Always Verify” Model

Major players are embracing Zero Trust Architecture, from Amazon Web Services to IBM and Microsoft. Based on the principle “never trust, always verify”, Zero Trust assumes threats can come from anywhere and anyone. Key components include leveraging network segmentation, preventing lateral movement, providing Layer 7 threat prevention, and applying "least access" policies.

3. The Rise of Cross-Platform Development

Cross-platform development is gaining momentum, and for good reason: 

Cross-platform development tools are becoming increasingly robust. Flutter stands out as a game-changer. Its single codebase maintenance, near-native performance, and extensive widget library makes it a hit among developers. 

In 2024, more cross-platform apps will dovetail with emerging tech. For example, the My BMW app, built using Flutter, integrates with IoT technology. You can control your car’s climate, lock or unlock doors, and even start the engine through the app. 

4. NLP and Chatbots Enhance User Experience

Natural Language Processing (NLP) is revolutionizing how chatbots and users interact. As a branch of AI, NLP helps machines grasp human language.  

Chatbot or Human? 

Recent NLP advancements have taken chatbot interactions to the next level. Sentiment analysis allows chatbots to respond to users' emotions, adding empathy to conversations. Enhanced language understanding helps them handle complex queries. And thanks to advanced ML algorithms, chatbots get smarter with each interaction. This progress calls for developers to focus on creating chatbots that truly understand and connect with users.

Chatbots Across Industries

Thanks to NLP advancements, chatbots are making big strides across sectors:

  • Customer Service: Chatbots provide round-the-clock support, tackling complex inquiries, and solving issues quick.
  • Healthcare: Chatbots help check symptoms, schedule appointments, and share health information.
  • E-commerce: Chatbots enhance the shopping experience with personalized assistance and product tips.

Take Youper, a chatbot that leverages advanced NLP to help people manage their mental health. It engages in natural conversations, provides evidence-based emotional support, and tracks your mood over time. Youper successfully raised $3 million in seed funding.

5. Remote Work Reshapes Developer Teams

74% of global companies embrace some form of remote working. Dev teams of tomorrow require powerful collaboration tools and a shift in work style. 

Some of our favorite remote tools at Apexive include Element and Odoo. We use Element for secure and decentralized chat. Meanwhile, Odoo provides project management tools to streamline the workflow for our remote teams.

Benefits of Being a Remote-First Company

Apexive has been remote-first since day one. We have our systems locked down, which allows us to do some pretty incredible stuff. 

Last year, we launched 10 client projects from start to finish with a dev team of under 5. This underscores the effectiveness of remote work when paired with the right tools and a robust company culture.

6. Community Collaboration Grows 

Online developer communities are essential hubs for collaboration, learning, and innovation. As collaboration strengthens, so does knowledge-sharing and open source. 

Popular online developer communities: 

  • Developers need to keepGitHub is a cornerstone of open-source development, enabling shared innovation and collaboration.
  • Stack Overflow is a go-to for developers seeking solutions and sharing expertise.
  • Developers often turn to subreddits like r/programming and r/learnprogramming for discussion, advice, and resource sharing.

Our Dedication to Open Source

Apexive is committed to the power of online communities and open-source projects. This commitment shines through our work on Djangoflow, an open-source framework we created to streamline rapid app development. 

Shape Trends With Apexive

Technology is evolving at breakneck speed. Developers must keep up. The best way to sharpen your skills is to join an environment committed to growth, where cutting-edge projects come to life. That’s Apexive.

Eager to shape tomorrow's tech landscape? We’re a message away.

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