Building a No-Code App Engine for a Global Marketing Giant | Apexive Case Study

We built an app engine for Creative Clicks, a global marketing giant. The platform, called AppFlow, powers rapid development of personalized health and lifestyle apps. The system's no-code tools help launch customized applications like FitFlow in weeks instead of months, giving their team complete control over user experience and content.

Client
Full-stack Development, UX/UI Design, System Architecture, Infrastructure, QA
Industry
Digital Marketing / AdTech
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Services provided
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Project length
Ongoing since 2023
Credits
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Challenge

Creative Clicks managed 125 fitness portals, each requiring separate maintenance and updates. Their development team spent months rebuilding similar features across different platforms.

When users wanted personalized experiences, the only solution was building entirely new apps. A simple feature update meant touching code across multiple codebases—consuming time and resources.

Non-technical team members couldn't modify content or features without developer help. Each new app launch required full development cycles, stopping Creative Clicks from quickly testing new market opportunities.

The company needed a faster development process that wouldn't sacrifice quality or personalization while putting control in the hands of its marketing and content teams.

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Testimonial

Development process

Tech Stack

  • Backend: Python/Django
  • Database: PostgreSQL with MongoDB flexibility
  • Frontend: Flutter
  • Infrastructure: Terraform & Kubernetes
  • Cloud: AWS/Google Cloud
  • Integration: Payment providers, analytics platforms, CRM systems

Product Discovery Phase

We started with a deep dive into Creative Clicks' ecosystem to map out success criteria. Our team analyzed all 125 portals and identified six distinct user personas for new apps. This research shaped our roadmap for development and rollout.

Key discovery findings:

  • Mapped user journey flows for each app type
  • Documented critical integration points
  • Identified reusable components
  • Outlined personalization requirements

Architecture & Development

The architecture prioritizes scalability and easy maintenance. Containerized applications run on Kubernetes, while infrastructure-as-code through Terraform ensures consistent deployments. APIs connect smoothly with Creative Clicks' existing business tools.

Our development focused on three core areas:

  • A unified content management system
  • Personalization engine
  • No-code app configuration tools

Maintenance

Our team monitors platform performance and provides regular updates. We work closely with Creative Clicks' team to optimize features and scale the system. Regular health checks ensure all applications run at peak efficiency.

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Solution

AppFlow cuts through these bottlenecks by:

  • Turning their 125 web portals into responsive, modern applications
  • Creating new apps in 4-6 weeks instead of 4-6 months
  • Letting non-developers customize everything from branding to features
  • Managing all apps from one dashboard instead of multiple tools
  • Automating personalization based on user behavior and preferences

For existing portals, AppFlow modernizes without disrupting content or SEO rankings. Each platform gets mobile responsiveness and modern UI elements, while maintaining existing user data. The system integrates directly with Creative Clicks' payment and CRM systems.

The platform's app creation engine builds new iOS and Android applications with advanced features. AI powers content recommendations and personalizes user journeys based on questionnaire responses. Built-in integrations enable dynamic workout plans, health tracking, and automated content management—all running on a single, maintainable codebase.

High level features

One Platform, Zero Code

Build and deploy custom applications without coding, managing everything from a single interface.

Automated Personalization

Create tailored user experiences with smart content recommendations and custom features based on user behavior.

Ready-to-Use Components

Choose from a library of tested features to add to any app, from workout tracking to payment processing, without extra development.

Real-Time Analytics

Monitor performance metrics and user engagement across all applications through a robust dashboard.

Smart Integrations

Connect your apps to payment systems, health devices, and analytics tools through pre-built, automated integrations.

Launch Apps Faster

Deploy to web and mobile platforms simultaneously, with AI-assisted testing and app store submissions.

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Building a No-Code App Engine for a Global Marketing Giant | Apexive Case Study

Arrow image
See Live
Industry:
Digital Marketing / AdTech
Project length:
Ongoing since 2023
Deliverables:
Full-stack Development, UX/UI Design, System Architecture, Infrastructure, QA

We built an app engine for Creative Clicks, a global marketing giant. The platform, called AppFlow, powers rapid development of personalized health and lifestyle apps. The system's no-code tools help launch customized applications like FitFlow in weeks instead of months, giving their team complete control over user experience and content.

Challenge

Creative Clicks managed 125 fitness portals, each requiring separate maintenance and updates. Their development team spent months rebuilding similar features across different platforms.

When users wanted personalized experiences, the only solution was building entirely new apps. A simple feature update meant touching code across multiple codebases—consuming time and resources.

Non-technical team members couldn't modify content or features without developer help. Each new app launch required full development cycles, stopping Creative Clicks from quickly testing new market opportunities.

The company needed a faster development process that wouldn't sacrifice quality or personalization while putting control in the hands of its marketing and content teams.

Development
process

Tech Stack

  • Backend: Python/Django
  • Database: PostgreSQL with MongoDB flexibility
  • Frontend: Flutter
  • Infrastructure: Terraform & Kubernetes
  • Cloud: AWS/Google Cloud
  • Integration: Payment providers, analytics platforms, CRM systems

Product Discovery Phase

We started with a deep dive into Creative Clicks' ecosystem to map out success criteria. Our team analyzed all 125 portals and identified six distinct user personas for new apps. This research shaped our roadmap for development and rollout.

Key discovery findings:

  • Mapped user journey flows for each app type
  • Documented critical integration points
  • Identified reusable components
  • Outlined personalization requirements

Architecture & Development

The architecture prioritizes scalability and easy maintenance. Containerized applications run on Kubernetes, while infrastructure-as-code through Terraform ensures consistent deployments. APIs connect smoothly with Creative Clicks' existing business tools.

Our development focused on three core areas:

  • A unified content management system
  • Personalization engine
  • No-code app configuration tools

Maintenance

Our team monitors platform performance and provides regular updates. We work closely with Creative Clicks' team to optimize features and scale the system. Regular health checks ensure all applications run at peak efficiency.

Solution

AppFlow cuts through these bottlenecks by:

  • Turning their 125 web portals into responsive, modern applications
  • Creating new apps in 4-6 weeks instead of 4-6 months
  • Letting non-developers customize everything from branding to features
  • Managing all apps from one dashboard instead of multiple tools
  • Automating personalization based on user behavior and preferences

For existing portals, AppFlow modernizes without disrupting content or SEO rankings. Each platform gets mobile responsiveness and modern UI elements, while maintaining existing user data. The system integrates directly with Creative Clicks' payment and CRM systems.

The platform's app creation engine builds new iOS and Android applications with advanced features. AI powers content recommendations and personalizes user journeys based on questionnaire responses. Built-in integrations enable dynamic workout plans, health tracking, and automated content management—all running on a single, maintainable codebase.

High level features

One Platform, Zero Code

Build and deploy custom applications without coding, managing everything from a single interface.

Automated Personalization

Create tailored user experiences with smart content recommendations and custom features based on user behavior.

Ready-to-Use Components

Choose from a library of tested features to add to any app, from workout tracking to payment processing, without extra development.

Real-Time Analytics

Monitor performance metrics and user engagement across all applications through a robust dashboard.

Smart Integrations

Connect your apps to payment systems, health devices, and analytics tools through pre-built, automated integrations.

Launch Apps Faster

Deploy to web and mobile platforms simultaneously, with AI-assisted testing and app store submissions.

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