It has been bothering us for a while that there are so many other Apex Labs in the world. Though we love the name, we could not help but feel that we were not unique enough for the global software provider brand we aim to become. As well as that, the .com domain was already taken by another company. So after some creative thinking sessions, we came up with our own word: Apexive. Pronounced as/ei'pɛksɪv/
From Britannica Dictionary - APEX meaning: the top or highest point of something usually singular usually used figuratively
-IVE meaning: doing or tending to do something specific
Eventually, we decided to pull the trigger on a name change. Farewell, Apex Labs, hello Apexive!
"So tending to be at the top in software development is who we are! The new name fully represents our transformation and future goals. I am proud to announce that starting today, our company is now Apexive." said Alexis Yushin, founder and CTO at Apexive. “Our mission remains the same – we provide emerging startups access to the latest technologies that never fail to support business objectives now and in the future at the best price and in the shortest time. No bullshit, full transparency, sharp deadlines.”
This announcement follows a yearlong internal company transformation with significant investment in innovation, unification, and global go-to-market efforts.