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Apexive’s Development Philosophy

Apexive’s Development Philosophy

At Apexive, we deliver premium code at unmatched speed by following our unique Development Philosophy. Discover the core principles that set us apart.

Sofia Khomutova

COO & Co-Founder

March 20, 2024
Inside Apexive
Table of content

Technology moves fast and will only keep accelerating. We’re in a new age where the status quo won’t cut it—both for companies looking to thrive and software developers who want to remain competitive. 

Traditional software development cycles fail to keep up. They’re often lengthy, dragged out, and inefficient. When you consider that not all development shops adhere to ethical practices, many non-technical founders needing quality software are left in the dark. But they shouldn’t be. 

At Apexive, we aim to change that. We turn bold ideas into future-proof tech products in weeks, not months. Our agile software solutions adapt quickly to changing business needs.

For example, we recently built a software solution to streamline crew travel for one of the world’s leading airline carriers. Key features included a user-friendly interface, data integration, and real-time flight updates. Our lean team of 5 accomplished this in just 4 weeks.  

How? We apply the Apexive Development Philosophy to every project.

Our philosophy stems from the lessons we’ve learned after launching over 40 software products in 5 years—all with fully remote teams.  

Apexive’s Development Philosophy is made up of two fundamentals: 

  • Apexive’s Development Mantra
  • Our Coding Principles 

It’s how we deliver technology fast, without ever compromising on quality.

Apexive’s Development Mantra


Before writing a single line of code, research the problem and think of all possible solutions. Don't rush into coding without a clear understanding of the problem.

Ask yourself the following questions: 

  • Have we done this before? some text
    • For example, check previous projects or modules. Ask the team.
  • Has anyone else done it before? some text
    • For example, look at open-source projects and modules.
  • What are existing best practices? 


Take time to think about the problem and possible solutions. Break down complex problems into their basic elements using first-principles thinking.


Outline your objectives. A specified goal keeps you focused and ensures your code meets requirements. Keep your description concise and clear for team members. Document it in the README or GitHub issues for team access. Include relevant links or references.


If you're unsure about any aspect of your code or the problem you're solving, discuss it with your team or a knowledgeable colleague. Collaboration leads to better solutions.


When you clearly understand the problem and solution you want to implement, it’s time to start coding. Follow the best practices and established principles for the framework you’re using. 


If your code becomes overly complex or difficult to read, stop. Consider taking a different approach to avoid red flags. It's okay to refactor or rewrite code to improve its clarity and maintainability.


If you hit a big roadblock, restart the process. Continuously improve your code with feedback. Refine it until it meets quality standards.

Our Coding Principles

Don’t Repeat Yourself “DRY”

Don’t Repeat Yourself is a fundamental software development principle that encourages avoiding code repetition. Reuse highly tested existing code whenever possible.

Use First Principles Thinking

First-principles thinking is one of the best ways to reverse-engineer complicated problems and unleash creative possibilities. Also known as “reasoning from first principles”, the idea is to break down complicated problems into their basic elements and reassemble them from the ground up.

Follow Proven Best Principles and Patterns

  • Do not reinvent the wheel. 
  • Every functionality should be built as a clean and reusable module. 
  • Use consistent naming for methods, variables, and other code elements.
  • Follow the best practices for the framework you're using. For example, PEP8 for Python, dart-fmt/linter for Dart (some of our go-to technologies). 

Remember, a smart person learns from his mistakes, but a truly wise person learns from the mistakes of others

Avoid Red Flags

Watch out for the following red flags in your code. Take action if you encounter them: 

  • The code is bigger instead of smarter (that means it’s not “DRY”).
  • You're using spaghetti code.
  • You do not understand your own code.
  • You catch yourself repeating coding work unnecessarily when there are already highly tested solutions available.
  • You're following antipatterns.

Apexive’s Tech Stack 

We leverage the latest available technologies, including AI and open-source. These are our current go-to technologies: 

Front-end Development & UI

  • Flutter
  • React
  • Framer
  • Webflow
  • Figma

Back-end Development & Database Management

  • Python / Django
  • SQL / NoSQL
  • Wagtail
  • Google BigQuery
  • Go
  • Matrix Messaging 

Cloud Computing & DevOps

  • Terraform/ Kubernetes
  • Amazon Web Services (AWS)
  • Google Cloud 

Enterprise Resource Planning (ERP)

  • Odoo

Machine Learning & Artificial Intelligence

  • TensorFlow
  • Transformers
  • LLMs (Large Language Models)

Game Changers Unite

We are the software development agency and we love helping mission-driven startups in turning their ideas into amazing products with minimal effort and time.